Does the Average Digital Banking Consumer Really Know What They Want?
Henry Ford is purported to have said, "If I had asked people what they wanted, they would have said faster horses." In the latest webinar from the Consumer Bankers Association, Michael Carter, EVP, Digital Banking; Jeff Marshall, CTO, D3 Banking Technology; Ken Paterson, Research Director, Mercator Advisory Group; and Heather Sugg of William Mills Agency; explore consumers' ongoing dissatisfaction with the digital experience offered by financial institutions. They'll also discuss how the merging of innovation will shape the way financial services are provided in the future.
Key points Include:
- Reviewing a recent digital banking survey conducted Harris/Nielsen;
- Understanding how to leverage the "magic minute" in digital banking;
- Transforming the digital experience with emerging technology.
Hear from experts from the following companies:
