The 2021 Customer Loyalty Research looks at perceptions of service, engagement, and brand affinity across the Banking and Retail sectors.
Over 5,000 customers | 50+ brands | Covers UK and US
Key highlights include:
SRM's research allows you to understand and respond to the
changing customer expectations and markets in which you operate.
Primary consumer research developed over a decade. Covering a range of customer metrics and exploring what influences loyalty.
Retail Banks, Building Societies, Credit Card Providers, Membership Organisations, and Retailers
Conducted in July 2021 to provide a post-pandemic baseline of customer loyalty and experience attitudes
“Business models must continue to adapt to changing customer expectations – SRM's customer loyalty insights are an invaluable input to the journey ahead.”
Steven Van Belleghem
Best-selling CX Author and Keynote Speaker